2008-2012
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This portfolio showcases the comprehensive marketing transformation undertaken for a local manufacturer, a leading ergonomic manufacturer, from 2008-2012. Through strategic initiatives encompassing web design, development of a product brochure library, logo updates, business card design, and the introduction of Google AdWords, to help enhance brand visibility and successful penetration into new markets.
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We help revamp the online presence with contemporary design trends and improve user experience. The new website featured:
- Modern design elements reflecting the brand’s commitment to innovation and comfort.
- Intuitive navigation enhancing user engagement and facilitating easy access to product information.
- Integration of responsive design for seamless browsing across devices, ensuring accessibility for all users.
Product Brochure Library: A centralized digital library was developed to streamline access to an extensive product range. Key features included:
- A comprehensive catalog of product brochures showcasing ergonomic solutions across various categories.
- Organized layout facilitating effortless navigation and quick retrieval of product information.
- Interactive elements enhance user engagement and enable seamless exploration of product features and benefits.
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Logo Updates and Business Card Design: Refreshing the brand identity played a pivotal role in enhancing brand recognition and credibility. This involved:
- Redesigning the company logo to reflect modern aesthetics while preserving brand heritage and the logo was used for new signage.
- Creation of visually appealing business card designs consistent with the updated brand identity, featuring essential contact information and branding elements.
Introduction of Google AdWords: To target new audiences and expand market reach, ErgoComfort leveraged Google AdWords as part of its digital marketing strategy. Key highlights include:
- Collaborating with the sales and engineering teams to develop targeted ad campaigns aimed at specific demographics and interests.
- Utilization of relevant keywords and ad placements to maximize visibility and drive qualified traffic to the website.
- Implementation of geographical targeting features to penetrate new markets and increase brand awareness in strategic locations.