2008-2012
This portfolio showcases the comprehensive marketing transformation undertaken for a local manufacturer, a leading ergonomic manufacturer, from 2008-2012. Through strategic initiatives encompassing web design, development of a product brochure library, logo updates, business card design, and the introduction of Google AdWords, to help enhance brand visibility and successful penetration into new markets.
We help revamp the online presence with contemporary design trends and improve user experience. The new website featured:
- Modern design elements reflecting the brand’s commitment to innovation and comfort.
- Intuitive navigation enhancing user engagement and facilitating easy access to product information.
- Integration of responsive design for seamless browsing across devices, ensuring accessibility for all users.
Product Brochure Library: A centralized digital library was developed to streamline access to an extensive product range. Key features included:
- A comprehensive catalog of product brochures showcasing ergonomic solutions across various categories.
- Organized layout facilitating effortless navigation and quick retrieval of product information.
- Interactive elements enhance user engagement and enable seamless exploration of product features and benefits.
Logo Updates and Business Card Design: Refreshing the brand identity played a pivotal role in enhancing brand recognition and credibility. This involved:
- Redesigning the company logo to reflect modern aesthetics while preserving brand heritage and the logo was used for new signage.
- Creation of visually appealing business card designs consistent with the updated brand identity, featuring essential contact information and branding elements.
Introduction of Google AdWords: To target new audiences and expand market reach, ErgoComfort leveraged Google AdWords as part of its digital marketing strategy. Key highlights include:
- Collaborating with the sales and engineering teams to develop targeted ad campaigns aimed at specific demographics and interests.
- Utilization of relevant keywords and ad placements to maximize visibility and drive qualified traffic to the website.
- Implementation of geographical targeting features to penetrate new markets and increase brand awareness in strategic locations.