In my work with a talented copywriter, the goal was to create a brand identity that resonated with her craft while embodying a natural, organic feel. The project began with designing a logo that featured a delicate leaf motif, symbolizing growth, creativity, and the natural flow of words.
“Elizabeth Gleason promises innovative design, complete web support, and top-quality products, and it delivers every time.”
Owner, NPO Coach
To extend this theme, I crafted a brochure that highlighted her services, using a rich brown textured pattern that resembled bark. This texture served as a subtle yet effective backdrop, reinforcing the leaf motif and creating a cohesive visual experience.
Beyond the brochure, I designed letterhead, business cards, and a trifold brochure, all of which integrated the leaf and bark elements. This unified design not only established a strong brand presence but also conveyed the authenticity and grounded nature of her work.
The result was a polished, professional brand identity that reflects her unique voice and approach to copywriting, leaving a lasting impression on clients and prospects alike.