Overview
Working on the branding and web design for OB Counselor has been an enriching experience. OB Counselor is a texting app designed to deliver updates and health tips to pregnant women, providing crucial information between doctor visits. This innovative tool enhances the communication between healthcare providers and expectant mothers, ensuring they receive timely and relevant advice throughout their pregnancy journey.
Logo Design
The logo design for OB Counselor needed to convey both medical expertise and the nurturing aspect of prenatal care. Using the initials “OB” as a foundation, we incorporated the image of a baby in the embryo with a stethoscope, symbolizing the close monitoring and care provided by the app. The color palette of green and gray was chosen to represent growth, health, and reliability.
Business Cards
To complement the logo, we designed business cards that are both professional and inviting. The green and gray color scheme was carried over, creating a cohesive look that reinforces the brand’s identity. The business cards provide essential contact information while maintaining a clean and modern design.
Website Development
The website for OB Counselor was created to offer detailed information about the app’s features and benefits. The goal was to make the site user-friendly and visually appealing, ensuring that visitors can easily navigate and find the information they need. Key sections of the website include:
- Homepage: An introduction to OB Counselor, highlighting its purpose and unique features.
- Features: Detailed descriptions of the app’s functionalities, such as personalized health tips and reminders.
- About Us: Information about the development team and the mission behind OB Counselor.
- Contact: Easy access to support and inquiries.
App Stylization
Collaborating closely with the programmers of the texting app, we helped stylize the app to ensure a seamless user experience. Our focus was on creating an intuitive interface that aligns with the overall branding. This included selecting appropriate fonts, colors, and imagery that reflect the caring and professional nature of OB Counselor.
Conclusion
The branding package and web design for OB Counselor aimed to create a strong, cohesive identity that resonates with expectant mothers and healthcare providers alike. By combining thoughtful design with practical functionality, we were able to support the launch of a tool that promises to enhance prenatal care and communication. We look forward to seeing OB Counselor make a positive impact on the lives of many pregnant women and their families.