2012 – Ongoing
Since 2012, I’ve had the pleasure of collaborating with Sandy Calalesina at Century 21 Turner Brokers, managing her social media presence and ensuring her real estate business thrives in the digital landscape. Sandy’s dedication to her clients and her impressive track record in the real estate market have made this a rewarding partnership.
Social Media Management
Sandy’s Facebook page has been a primary focus of our efforts. Each month, I curate and share a mix of new listings and informative articles that resonate with her audience. Here’s a glimpse into our ongoing strategy:
- New Listings: Highlighting Sandy’s latest properties with engaging visuals and detailed descriptions to attract potential buyers. This includes high-quality photo and key features that set each property apart.
- Curated Articles: Sharing relevant content that provides value to her followers. This includes market trends, home buying tips, neighborhood insights, and more. The goal is to establish Sandy as not just a realtor, but a trusted resource in the real estate community.
- Client Engagement: Encouraging interaction through comments, likes, and shares. We’ve also implemented a strategy to respond promptly to inquiries and engage with the audience, fostering a sense of community and trust.
Results and Impact
Our consistent efforts have resulted in increased visibility for Sandy’s listings and a steady growth in her social media following. The engagement rates on her posts have improved significantly, leading to more inquiries and potential leads. By maintaining a professional yet approachable online presence, Sandy has strengthened her brand and built a loyal online community.
Ongoing Collaboration
Our work is never done. We continuously adapt our strategies to stay ahead of social media trends and the ever-evolving real estate market. The relationship with Sandy has been one of mutual respect and shared goals, making it a fulfilling collaboration.
Working with Sandy Calalesina at Century 21 Turner Brokers has been an incredible journey. I look forward to many more years of helping her succeed and witnessing her continued growth in the real estate industry.