During my tenure from 2014 to 2022, I collaborated closely with a local seasoning manufacturer, spearheading their digital presence and marketing initiatives. I curated a plethora of engaging social media content, crafting delectable recipes for their blog and captivating posts and videos across various platforms. From enticing giveaways to seasonal promotions and sales campaigns, I orchestrated compelling social media strategies to drive engagement and sales.
Additionally, I leveraged my expertise to establish an e-commerce platform on WordPress utilizing WooCommerce, seamlessly integrating online sales into their business model. Working hand in hand with the owner, I implemented robust SEO strategies to enhance visibility and expand their follower base. Furthermore, I played a pivotal role in the creation of printed materials such as holiday postcard promos, reinforcing brand presence both online and offline.
Recognizing the power of email marketing, I initiated a newsletter called The Salt Box to bolster sales and foster deeper connections with customers. Moreover, I contributed to the development of an anniversary logo, symbolizing the company’s growth and longevity in the market. In tandem, I collaborated on crafting captivating graphics for their holiday gift box, enhancing its appeal and desirability among consumers.